Part 1 of 5Pressure-Test Your Idea Before You Build It
Most ideas fail before a single line of code gets written. Here is how to stress-test yours while the cost of being wrong is still low.
8 min read
Part 2 of 5Prove Demand Before You Build
Building without demand proof is the most expensive way to learn you were wrong. Here is how to get a real signal from the market first.
9 min read
Part 3 of 5Find the Wedge
A full product is too much to ship first. The wedge is the one feature that gets you in the door and earns the right to build the rest.
7 min read
Part 4 of 5Build It Production-Grade
A wedge still has to be real software. Here is why production-grade from the start beats the hack-then-rewrite trap.
10 min read
Part 5 of 5Take It to Market: Getting Your First Ten Customers
Shipping is not the finish line. Here is how to get your first ten paying customers after the product is live.
11 min read